Reduce the Need for Marketing Course Corrections
By Delivering Marketing Insights When Making Decisions
Whether you are an auto major or you are into FMCG/CPG,BFSI or teleco, retail or health, it's likely that you are generating huge volumes of data based on your marketing investments & activities. This invariably poses two challenges:
1. Process automation in Marketing Departments A continuous slew of promising new options and the constantly changing performance of existing options brings its own complexities. Add the fact that marketing is directly affected by sales performance. And the competition. All this must be handled by process automation software which 'understands' marketing. And brings transparency & compliance.
2. Data Anaytics & Management for Marketing Once all marketing processesare automated, there's a huge volume of data available on marketing investments. This is clubbed with sales data, retail data,
online digital data, viewership data, census data, etc. to form a Marketing Investments Database. This data needs to be periodically inspected statistically for trends, correlations, clusters. And suitable machine-learning models applied to generate deep insights for marketing course corrections.
3.Reduce the Need for Marketing Course Corrections And when these insights are made available in near real-time to decision makers in marketing, it reduces the need for making marketing course corrections.
Plan & Track Campaign KPIs
Authorise Activities online
Monitor & Verify Marketing Activities
One touch Bill passing
Analyze Competition Data with your data.
Derive Insights About Your Marketing Strategy
Draw Correlations, make Inferences & Attributions
Apply Existing Algorithms on New Data
Add New Algorithms on Old Data
Increased efficiency with process automation.
Real Time Control & Visibility on your Spends
KPI tracking with data driven course correction
Reap benefits by linking with your existing environment
Best practices & Audit Compliance
Build your own Marketing Database
Persistent Marketing Analytics & Intelligence
One platform for all your marketing needs